Crafting and executing strategy : the quest for competitive advantage

Textbook

A Janes, Arthur Thompson, A Strickland, Ciara Sutton, Margaret Peteraf and Jos Gamble

McGraw-Hill

2013

Metrics

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Title: Crafting and executing strategy : the quest for competitive advantage
Creators - without role: A Janes - University of Exeter (GB)
Arthur Thompson - University of Alabama (US)
A Strickland - University of Alabama (US)
Ciara Sutton - Stockholm School of Economics, Department of Marketing and Strategy
Margaret Peteraf - Dartmouth College (US)
Jos Gamble - University of South Alabama (US)
Publisher: McGraw-Hill
Identifiers: 978-0077137236; 991001480446906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Textbook