Abstract
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
- Title
- Fundamentals of Marketing
- Creators - without role
- Paul Baines - University of LeicesterSophie Whitehouse - University of LeicesterSara Rosengren - Stockholm School of Economics, Department of Marketing and StrategyPaolo Antonetti - Neoma Business School
- Publisher
- Oxford University Press; Oxford
- Edition
- 2
- Number of pages
- 408
- Identifiers
- 9780198829256; 991001480274006056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Textbook