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6 Record Views
- Title
- Lönsamhet i butik : samspelet mellan butikens marknadsföring, kundernas beteende och lokal kunkurrens
- Creators - without role
- Mikael Hernant - Stockholm School of Economics, Department of Marketing and StrategyMargareta Boström - University of Skövde (SE)
- Publisher
- Liber
- Number of pages
- 426
- Identifiers
- 9789147094981; 991001480385806056
- Academic Unit
- Department of Marketing and Strategy
- Language
- Swedish
- Resource Type
- Textbook