Marketing

Textbook

Paul Baines, Chris Fill, Sara Rosengren and Paolo Antonetti

Oxford University Press, 5

2019

Metrics

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Title: Marketing
Creators - without role: Paul Baines - University of Leicester
Chris Fill - Portsmouth University
Sara Rosengren - Stockholm School of Economics, Department of Marketing and Strategy
Paolo Antonetti - Neoma Business School
Publisher: Oxford University Press; Oxford
Edition: 5
Number of pages: 738
Identifiers: 9780198809999; 991001480509906056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Textbook