- Title
- The emperor's new clothes
- Creators - without role
- Jerker Denrell - Stockholm School of Economics, Department of Marketing and Strategy
- Series
- Research Paper - Stockholm School of Economics, Institute of International Business; 97/11
- Publisher
- Stockholm School of Economics, Institute of International Business - IIB
- Number of pages
- 22
- Identifiers
- 991001480998606056
- Academic Unit
- Department of Marketing and Strategy
- Language
- English
- Resource Type
- Working paper
Working paper
The emperor's new clothes
Research Paper - Stockholm School of Economics, Institute of International Business, 97/11, Stockholm School of Economics, Institute of International Business - IIB
1997