Expertise
Aleksandra is a PhD candidate at the Center for Retailing, Stockholm School of Economics. Her research explores how this growing demand for data impacts consumers' perceptions of privacy and influences their evaluations of brands and services.
Also, using computational research methods to analyze unstructured data, Aleksandra investigates consumer-generated digital artifacts such as online reviews, memes, and forum discussions, alongside broader media discourse to uncover the technological, market, social, and ideological forces that (re)shape consumer behavior.