My research focuses on consumer behavior for the greater good. I research behaviors related to health, donations, circular economy, and sustainable buying using online and field experiments. I research these behaviors in both traditional retail settings as well as online platforms. The aim is to help organizations to achieve their objectives with regards to both business and other purposes.
Organizational Affiliations
Postdoc Fellow,
Department of Marketing and Strategy
Past Affiliations
Visiting PhD Student,
KU Leuven (Belgium, Leuven) - KUL