Expertise
I am a Research Fellow at Stockholm School of Economics Center for Sustainability Research, Center for Retailing, and Sustainable Finance Lab, and affiliated researcher with Harvard University's Sustainability Transparency Accountability Research (STAR) Lab, where I did my post doc during 2023-2025. I have a PhD in Marketing from Stockholm School of Economics, and a Msc. in Social Psychology from London School of Economics. My research explores ways to nudge consumers toward decisions that promote sustainability in its broad sense, encompassing both financial and environmental aspects. I conduct empirical research in both field and lab.
Aside from my academic work I am also the co-founder of Impactually, a behavioral science consultancy. Impactually has consulted, among others, the Swedish Environmental Protection Agency, Swedish Public Employment Service, the City of Stockholm, Ericsson, The Absolut Company, and more.
Prior to the PhD I have 10+ years of corporate experience in consumer brand organizations (Procter & Gamble and Lynxeye), where I held both local- and regional-level marketing and branding roles across a variety of markets across Europe and Asia.