Expertise

My research interest lies in the domain of Relationship Marketing, particularly at the intersection of brands and sociopolitical issue engagement, with a narrower emphasis on the tension and interplay between brands and consumers during highly charged sociopolitical times

Organizational Affiliations

PhD Student, Department of Marketing and Strategy

Education

Business and Management
2023-08-21–2025-05-30, Master of Management (MM), Stockholm School of Economics (Sweden, Stockholm) - HHS

Thesis Title: Mamma Mia! Why We Shop Again - Exploring What Motivates Consumers to Shop through B2C and C2C Channels in the Evolving Second-Hand Clothing Market. Supervisor - Sara Rosengren