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4 Record Views
- Title
- Catering to the digital consumer: from multichannel to omnichannel retailing
- Creators - without role
- Angelica Blom - Stockholm School of Economics, Center for RetailingMikael Hernant - Stockholm School of Economics, Center for RetailingFredrik Lange - Stockholm School of Economics, Center for RetailingSara Rosengren - Stockholm School of Economics, Center for Retailing
- Publication Details
- Managing digital transformation, pp.97-114
- Publisher
- SSE Institute for Research, Stockholm School of Economics; Stockholm
- Number of pages
- 18
- Identifiers
- 991001479466406056
- Academic Unit
- Center for Retailing
- Language
- English
- Resource Type
- Book chapter