Abstract
Every year since 1992, the Stockholm School of Economics Institute for Research (SIR) has published an Annual Research Anthology, and this year SIR is publishing the book in cooperation with MTC (Stiftelsen Marknadstekniskt Centrum). The purpose of the SIR Annual Research publication is to enable managers and practitioners better understand and address strategically important challenges by showcasing SSE research on a selected topic of importance for both business and society.