Managing digital media investments

Book chapter

Peer reviewed

Managing digital transformation, pp.133-154

SSE Institute for Research, Stockholm School of Economics

2018

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Title: Managing digital media investments
Creators - without role: Erik Modig - Stockholm School of Economics, Department of Marketing and Strategy
Martin Söndergaard - Stockholm School of Economics, Department of Marketing and Strategy
Publication Details: Managing digital transformation, pp.133-154
Publisher: SSE Institute for Research, Stockholm School of Economics; Stockholm
Number of pages: 22
Identifiers: 991001480504806056
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Book chapter