Managing Customer Relationships on the Internet

Edited book

Peer reviewed

Managing Customer Relationships on the Internet

Angelika Lindstrand, Jan Johanson and Dharam Deo Sharma

International Business and Management Series, 18, Elsevier

2006

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Details

Title: Managing Customer Relationships on the Internet
Creators: Angelika Lindstrand - Stockholm School of Economics, Department of Marketing and Strategy
Jan Johanson - Uppsala University (SE)
Dharam Deo Sharma - Stockholm School of Economics, Department of Marketing and Strategy
Series: International Business and Management Series; 18
Publisher: Elsevier
Number of pages: 307
Identifiers: 0080441246
Academic Unit: Department of Marketing and Strategy
Language: English
Resource Type: Edited book