Laurence Romani

Cross-Cultural Management Revisited offers an interpretive analysis using national sense-making frames. The authors explain at length and very convincingly through the 16 chapters that there are, indeed, sufficient regularities within a national entity and through time, to talk about persistent cultural references (cultural interpretation frames). Faithful to the interpretivist tradition, they do not pre-define these frames, but rather work on identifying them throughout the narratives of the persons they interview. They explicate how such frames of interpretation are a part of the way we approach and perform everyday work, but also, how these interpretive frames support the premises on which many management tools have developed. In a nutshell, the first element that makes this volume outstanding is that it takes a qualitative interpretivist and inductive approach to the study of national cultures.