Expertise
Paula Wuth is a Doctoral Researcher at the Stockholm School of Economics as part of the Center for Art and Innovation at The House of Innovation.
Paula is an Associate Professor at the Pontificia Universidad Católica de Chile (UC), where she teaches in the Advanced Design Master's program, the MBA program, and undergraduate courses in the Design School and the Sustainable Development Institute.
Over the years, she has collaborated with organisations across Latin America, and internationally, leading applied research projects on customer experience, employee experience, strategic planning, and radical innovation. Her approach emphasises integrating theory with practice, fostering stakeholder collaboration, and ensuring that the imagination of diverse futures leads to actionable and impactful outcomes.
Her most recent publication is “Collaborative Scenario Experimentation for Strategy Formulation to Shape Desirable Futures", published in Research Technology Management Journal, which was nominated for the Maurice Holland Award. Paula developed the Design for Innovation Method, applied across the private, public, and academic sectors and in university courses.
She has co-authored publications in design journals, including the Touchpoint Service Design Network Journal, featuring articles such as "Ensuring Future-Proof Organisations: A Strategy for the Future Through Design" and "Speculative Labs: Shaping Future Management Practices Through Collaborative Scenario Experimentation".