Expertise
PROGRAMMATIC (AI-BASED) ONLINE COMMUNCIATIONS
Supported by grant from WASP-HS
In cooperation with researchers at Umeå University and Malmö University.
Sub-studies:
1) A conceptual paper about strategies for programmatic advertising, choosing degree of contextual vs. personalized advertising and manual involvement.
2) An experiment of contextual vs. personalized advertising effects, where personalization is based on topical interests.
3) An experiment comparing the effects of Google's algorithms for contextual vs. personalized advertising.
THE FUTURE OF NEWS JOURNALISM IN THE DIGITAL MEDIA WORLD
Supported by grants from Vinnova and the Bonnier Family Foundation.
A. Sub-studies included in a dissertation by Adam Åbonde Garke (with co-authored articles):
B. Other sub-studies:
GREEN HOUSING
Supported by grants from Familjen Kamprads Stiftelse and Formas.
In cooperation with researchers at KTH,
SUSTAINABLE BUSINESS: REPUTATION RISK AND OPPORTUNITY MANAGEMENT
EMPLOYER BRANDING
GENDER EQUALITY AND SALARY EXPECTATIONS