Magnus Söderlund

Presentation

The minority bonus: effects of diversity in advertising on social connectedness and emphaty, to be presented at EMAC, Leuven, Belgium.

by Nina Åkestam, John Karsberg, Sara Rosengren, Magnus Söderlund and Micael Dahlén

Published 2015

EMAC 2015 Collaboration in Research, 2015-05-26–2015-05-29, Leuven

Presentation

It matters who “they” think you are: Categorizing the customer in marketing communications and the effects on the customer

by Magnus Söderlund and Claes Robert Julander

Published 2012

The Changing Roles of Advertising

ICORIA-The changing roles of advertising, 2012-06-28–2012-06-30, Stockholm