Patrick Regnér

Fundamentals of Strategy builds on the established strengths of Exploring Strategy, proven over twelve best-selling editions. It is a concise and easy-to-follow introduction to the core issues and techniques of strategy. The sixth edition reflects contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries including start-ups, non-profits, and multinationals.