Patrick Regnér

Professor, Department of Marketing and Strategy

exploitation/exploration trade-offs

strategy origins & creation

strategic responses to institutions

strategy processes, practices and interrelated outcomes

Textbook

Fundamentals of strategy

by Richard Whittington, Duncan Angwin, Patrick Regnér, Gerry Johnson and Kevan Scholes

Published 2024

Fundamentals of Strategy builds on the established strengths of Exploring Strategy, proven over twelve best-selling editions. It is a concise and easy-to-follow introduction to the core issues and techniques of strategy. The sixth edition reflects contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation. Each chapter includes a diverse range of international examples from across sectors and industries including start-ups, non-profits, and multinationals.

Teaching case study

H&M in Fast Fashion: Continued Success?

by Patrick Regnér and Harun Emre Yildiz

Published 2017