Output list
Book chapter
Published 2018
Advances in Advertising Research IX, 303 - 316
Despite the allure of online shopping, in which everything is just a mouse click away, most consumers spend much time in the physical world of retailing. Indeed, the great majority of all retail purchases is still made in brick and mortar stores – not online (Bronnenberg and Ellickson, 2015; Turow, 2017). Shopping-related tasks have become more convenient over time as most firms strive to improve service quality and customer satisfaction, but the physical world is not yet perfect from a convenience point of view.
Book chapter
Service worker behavior and its spill-over effects
Published 2015
The Nordic School: Service Marketing and Management for the Future, 397 - 420
Book chapter
Kunden som ”fattig” eller ”rik” – om kategorisering
Published 2014
Marknadsföring och påverkan på konsumenten, 129 - 150
Book chapter
Den leende människan i marknadskommunikationen
Published 2014
Marknadsföring och påverkan på konsumenten, 77 - 92
Book chapter
Published 2014
Marknadsföring och påverkan på konsumenten, 17 - 30
Book chapter
Kundmötet i det "nya" tjänstesamhället
Published 2013
Det mogna tjänstesamhällets förnyelse: affärsmodeller, organisering och affärsrelationer
Book chapter
Published 2013
Advances in Advertising Research IV : The Changing Roles of Advertising, 263 - 284
Book chapter
An examination of the effect of message content that categorizes the customer
Published 2013
Advances in Advertising Research IV : The Changing Roles of Advertising, 341 - 350
Book chapter
Customer retail chain satisfaction rubs off on purchase intentions for other retail chains
Published 2012
Nordic retail research : emerging diversity, 65 - 78
Book chapter
Published 2011
Encyclopedia of Consumer Culture